Renotec®
Branding & Social Media
Renotec is a financial solutions provider that underwent a comprehensive rebranding to modernize its visual identity and strengthen its digital presence.
Services:
Social Media / Branding
Social Media / Branding
Client:
Renotec® (Dominican Republic)
Renotec® (Dominican Republic)
Year:
2025
2025
Concept
The creative concept centers on the idea of Financial Fluidity and Growth, visually represented by the "path" or "swirl" graphic element that flows through the compositions. This organic shape breaks the rigidity typically associated with the financial sector, suggesting that Renotec provides the energy and movement needed to drive a business forward. By combining realistic human-centric photography with bold, oversized typography (EXITO), the identity communicates that financial success is not just a goal, but a tangible and accessible result of using their solutions.
Scope
The project encompassed a visual identity overhaul and a strategic social media rollout. Key deliverables included the modernization of the brand's graphic system—introducing a high-contrast palette of electric blue and vibrant yellow—alongside the creation of dynamic digital layouts. The scope also covered the design of interactive UI elements for Instagram Stories and feed posts, ensuring a cohesive and professional appearance across mobile platforms to better connect with a tech-savvy entrepreneurial audience.
Concept
The creative concept centers on the idea of Financial Fluidity and Growth, visually represented by the "path" or "swirl" graphic element that flows through the compositions. This organic shape breaks the rigidity typically associated with the financial sector, suggesting that Renotec provides the energy and movement needed to drive a business forward. By combining realistic human-centric photography with bold, oversized typography (EXITO), the identity communicates that financial success is not just a goal, but a tangible and accessible result of using their solutions.
Scope
The project encompassed a visual identity overhaul and a strategic social media rollout. Key deliverables included the modernization of the brand's graphic system—introducing a high-contrast palette of electric blue and vibrant yellow—alongside the creation of dynamic digital layouts. The scope also covered the design of interactive UI elements for Instagram Stories and feed posts, ensuring a cohesive and professional appearance across mobile platforms to better connect with a tech-savvy entrepreneurial audience.
